At the heart of the What A Girl Wants design process is a commitment to creativity, innovation, and attention to detail. It all begins with our founder, Sye, and team coming together to conceptualize unique collections that combine the latest emerging trends in fashion, timeless aesthetics, and modern beauty. Listening to customer feedback is a core value of ours and we strive to improve the look, fit and functionality of each collection based on your feedback.

Every collection starts as a concept—sketched, discussed, and refined through our team collaboration, ensuring that each piece not only looks beautiful but tells a story also.

Once a direction is set, we dive into designing and styling each piece, choosing the perfect fabrics, and fine-tuning the details to achieve the delicate balance of form and function. 

With Sye having many years of experience successfully operating in the garment manufacturing business as well, she personally sources and oversees the selection of all the fabrics used to ensure both quality and comfort is maintained in each piece.

From initial inspiration to the final product, our process is guided by a passion for design and a dedication to delivering something truly exceptional.